🔒 Cart opens 1 October to just 35 seats. Waitlist gets in first + early-bird pricing.
AI PM Accelerator · Cohort 3 · 6 weeks, live

Ship a real AI product in 6 weeks — and become the PM every AI team wants.

A live cohort for product managers who are done reading about AI and ready to build it. You leave with a deployed product at a real URL, the exact frameworks Sid uses in production, and the fluency to lead AI at work. No engineering background required.

Free to join · Cart opens 1 Oct · Waitlist gets early access + early-bird pricing

The key dates
🛒 Cart opens 1 October
🚀 Cohort starts 10 October
⏱ Length 6 weeks, live
🎟 Seats 35 only

The waitlist opens the cart to you before it's public — and locks the lowest price. Seats are capped so the live sessions and feedback stay personal.

Why join the waitlist now, not on 1 October.

This isn't a "notify me" box. The waitlist is where the real information lives — and where the best price is.

🎟️
First access to 35 seats
When the cart opens on 1 October, waitlist members get the link before it goes public. Cohorts this small sell out from the waitlist alone.
💸
Locked early-bird pricing
The lowest price of the entire launch is reserved for the waitlist. You'll see the number before anyone else — and it only goes up from there.
📂
Every detail, upfront
Full curriculum, frameworks, the real tools, session format, time commitment, refund terms. No "DM for info." It's all on this page and in your inbox.
🎬
Behind-the-scenes as we build it
Waitlist members get the raw view — how Cohort 3 is being designed, what's changing from the last cohort, and a free framework or two before the cart even opens.

You already know AI is the shift. Knowing isn't the problem.

  • You use ChatGPT every day, but you've never actually built an AI product — and in interviews, that gap shows.
  • There's AI on your company's roadmap, and you're watching engineers make the calls you feel you should be making.
  • You've consumed a hundred YouTube videos and threads, and it's left you with bits and pieces — no framework that ties it together.
  • You keep meaning to "learn AI properly," but self-paced never sticks, and the shift keeps moving faster than you do.

The fastest way to stop feeling behind is to build one real thing, end to end, with someone who's shipped AI in production standing next to you. That's the entire point of this cohort.

What you leave with. Proof, not a certificate.

By the final session you don't have notes and a PDF. You have a working product and the exact IP to talk about it in any room.

1
Shipped AI product · live URL · real users
4
Proprietary frameworks you take to work
6
Live sessions with Sid · max 35 peers

The 6 weeks. Every framework, tighter.

Same spine that took 80+ PMs from "I use AI" to "I shipped AI" — now condensed to 6 focused weeks. Each week ends with a concrete deliverable that becomes a piece of your product and portfolio.

WEEK 01Core skill · 7 Questions Framework
The AI PM Role
Learn to think like an AI PM before writing a single line of code — the mindset that separates AI PMs from everyone still guessing.
What you'll learn
  • What makes AI PM different from traditional PM — and why it matters now
  • The 4 Pillars of AI PM: Discover → Design → Build → Measure
  • The 7 Questions Framework — the operating model for any AI product
  • Thinking probabilistically — designing for when the AI is wrong (trust, control, recovery)
Run the 7 Questions on a real AI product you use today, and map each answer back to a product decision.
WEEK 02Core skill · Context Engineering
Basics of AI
Get fluent in the technical concepts every AI PM needs — without becoming an engineer. By the end you can hold your own in any AI eng meeting.
What you'll learn
  • Tokens, context windows, hallucination — what they mean for cost, limits, and design
  • RAG vs. fine-tuning — when to use each, and what each costs
  • Embeddings, semantic search, and grounding — why your PM decisions shape them
  • Agents — LLMs that act, not just respond — and context engineering as a PM discipline
Map the technical stack of a product you work on: where's the system prompt, what context is passed, is this RAG or not?
WEEK 03Core skill · 6 Patterns + Product Sense
Do We Need AI? & AI Product Sense
The most valuable thing an AI PM does: confidently say yes — or no. Then reverse-engineer any AI product and build a better one.
What you'll learn
  • The 5-Gate AI Decision Framework + the 6 AI Patterns for spotting real opportunities
  • 6 Red Flags that should stop you before you start, and the true cost of getting AI wrong
  • The 70/30 Split — why 70% of the user experience is product logic, not the model
  • How to teardown a live AI product in 20 minutes — layers, metrics, guardrails
Run the 5-Gate framework on an AI initiative at your company, and teardown one AI product you use daily.
WEEK 04Core skill · AI-First PRD + Evals
Design & Evals
Define exactly what you're building — and how you'll know it works. This is the week that makes your product actually good, not just impressive.
What you'll learn
  • The AI-First PRD — 9 sections built for probabilistic products, not features-with-AI-bolted-on
  • Why quality examples — not the feature list — are the heart of your spec
  • The Eval Framework — dimensions, test cases, and a 1–4 scoring rubric
  • LLM-as-judge and the Golden Set — how to grade your product's outputs at scale
Write the AI-First PRD for the product you'll build — all 9 sections, with at least 3 quality examples.
WEEK 05Core skill · Build + Testing Loop
Build & Test
Go from PRD to a working AI product — then make it reliable, not just demo-pretty. This is where the frameworks become a real thing on a real URL.
What you'll learn
  • The vibe-coding stack — describe what you want, the tool writes the code
  • Milestone-based building + the Debugging Rule (screenshot errors, don't describe them)
  • Observability — every LLM call, its latency, and its cost, in one place
  • The Testing Loop (test → judge → diagnose → fix → retest) + 4 launch audits, 3 fully automated
Get your AI thin slice working end-to-end and deployed — input → LLM → output in the UI → trace you can see.
WEEK 06Core skill · Launch + Demo
Launch & Demo Day
Ship it. Show it. Own it. Every student presents a live, working product to the cohort — and leaves knowing how to launch the next one.
What you'll learn
  • Landing-page and launch-post formula — lead with the problem, not the product
  • Demo craft — opening claim → single core flow → one wow moment → clear close
  • Optional: payment integration, so you can actually charge for what you built
  • What comes next — agents deep dive, staying current with the release cadence
Record a 2–3 minute demo of your live product and present it to the cohort for structured feedback.

Curriculum is being modernised for Cohort 3 — the spine above is locked; scope and tools get sharpened for what's shipping right now. Waitlist members see every change first.

The frameworks you keep. Built in real product work.

Not generic slides. These were developed and used in production before the course existed, then tested with 80+ PMs across two cohorts.

Week 1 · The operating model
The 7 Questions Framework
From "what problem should we solve?" to "how do we keep making it better?" — the complete decision model behind every product students shipped. Every later week builds on it.
Week 3 · The go / no-go
The 5-Gate AI Decision Framework
Probabilistic? Data ready? Pattern match? Error tolerance? ROI? Five binary gates that prevent the most expensive mistake in enterprise AI — building AI for problems that don't need it.
Week 4 · The spec
The AI-First PRD Template
A 9-section spec built from scratch for probabilistic products — with explicit quality examples, eval dimensions, error handling, and model-degradation contingency. Not a normal PRD with an AI section bolted on.
Week 4 · The quality bar
The Eval Framework
Dimensions → test cases → 1–4 scoring → LLM-as-judge → a Golden Set that defines "great." The single most important skill the course teaches — and the one most AI courses omit entirely.

What people just like you actually shipped.

Every product below was designed, built, and deployed by a product manager in a past cohort. None had an engineering background. None wrote code by hand. Each is live at a real URL.

AxleWise
Stop guessing with car-repair bills.
Before: staring at a $2,000 estimate in the shop parking lot, Googling each line item. After: run the estimate through the tool and instantly see what matters, whether the price is fair, and what to approve.
Watch the demo →
Eatbit
Food nutrition analyzer. Snap it, say it, know it.
Before: guessing, giving up, feeling vaguely guilty about every meal. After: snap a photo or describe it in a sentence — instant nutrition breakdown. No logging, no guilt.
Live product →Demo →
Transform Home
See your renovation before you pay for it.
Before: staring at your space, paralyzed by guesswork. After: upload one photo and in under a minute you're looking at realistic design concepts with a budget-ready shopping list.
Live product →Demo →
Invoice Read
You shouldn't have to choose between fast and right.
Before: by invoice 40, copy-pasting vendor names and praying you didn't miss a duplicate. After: glance at the flags, fix what needs fixing, hit approve — with a record of exactly what was checked.
Live product →Demo →
The Brand Alchemist
Stop re-explaining your brand every time you post.
Before: re-explaining colors, tone, and voice to an AI that forgot everything the moment you closed the tab. After: type what the post is about and get three on-brand cards in 15 seconds, ready to download.
Live product →Demo →
LearnDeep
Every subject explained until you actually get it.
Before: studying, then staring blankly at one or two exam questions with no idea what you missed. After: you know where each question comes from, you've understood the concept — and you know why your answer is right.
Live product →Demo →

A home-reno visualiser, an invoice reader, an interview coach, an 8th-grade tutor — all live, deployed products by Demo Day.

In their own words.

Unedited quotes from past students, from Demo Day and post-course feedback.

"I've never been a developer in my life. I have not written a single piece of code. So I never believed I would build something. So thank you for instilling that belief and trust. I never thought I would."

Karthik · Cohort 1

"My French is better than my SQL and I don't even know French. So for a person like me who has not a lot of notion of tech, to be building something from scratch — it's all thanks to this course."

Tushar · Cohort 1

"I was immediately able to much more quickly create a prototype that's getting passed to designers at work. It had immediate value… I got put on higher-visibility projects directly after that because of it."

Milo · Cohort 1

"Before this course I felt scattered — bits and pieces of knowledge, no coherent framework. It brought structure to everything and gave me a way to think about AI PM that feels durable, even in such a fast-changing space."

Natalie · Cohort 1

"By the end I walked away with something I'm really proud of — a working application that showcased my ability to think and work with AI as a PM. If you're a PM trying to get serious about AI, this course is the real deal."

Jerel · Cohort 1

"No professional achievement came as close as the joy of building the app on your own — that too for a problem so close to your heart. Actually taking the first step was what really mattered."

Yashaswini · Cohort 1

"I didn't know that AI products I would be able to build in less than two weeks. The best part is the pre-reads are genuinely helpful, and Sid answered me even in late-night hours."

Nikesh · Cohort 1

"You bring the right blend of both theory as well as practical knowledge and I think that's been the best takeaway. The fact that every single person in this cohort is talking about how well you supported them speaks for itself."

Lakshmi · Cohort 1

35 seats. Two cohorts sold out from the waitlist.

Get the cart link before it's public, lock the lowest price, and get every detail in your inbox as Cohort 3 comes together.

Free to join · Cart opens 1 October · Early-bird pricing reserved for the waitlist

How the cohort runs. No surprises.

Live and cohort-based — not self-paced videos. One live session a week, and a rhythm designed so the frameworks become muscle memory.

Live sessions (90–120 min)
One a week, led by Sid. Teaching, product teardowns, hands-on activities, and open Q&A. Every session is recorded and shared within 24 hours.
Pre-reads
Short, practical reads (10–20 min) before each session that give you the vocabulary and mental models to get the most out of the live time.
Session deliverables
Every session ends with a concrete artifact — a teardown, a PRD section, a test set, a working thin slice. These are your product and portfolio.
Cohort Slack
Live for the whole program and beyond. Sid is active between sessions. Build help, PRD feedback, and peer review — the most underrated part.
Guest sessions
At least one practitioner with direct production experience — a past cohort had a dedicated evals session from someone who ran eval systems at scale.
Time commitment
Plan for ~4–6 hours a week: the live session, ~30–60 min of pre-reads, and 2–3 hours of building. The build weeks are the most intensive — and the most worth it.
The tools you'll use — all introduced step by step, no prior setup
ToolRoleWhat it does for you
Lovable / Claude CodeVibe codingDescribe what you want to build; it writes the code
Open RouterModel gatewayAny model (Claude, GPT, Gemini) through one account, at low cost
Helicone / LangfuseObservabilityLogs every LLM call — inputs, outputs, latency, cost
GitHub + VercelDeployVersion control and a one-command live URL
Claude / ChatGPTTestingRun your LLM-as-judge evals and pre-launch audits

Expect a small tool spend during the build weeks (Lovable credits + a few dollars of API). Sid shares guidance to keep it minimal — and covers one month of Claude Code / Lovable, plus an OpenRouter key for your LLM calls.

Who this is for.

Built for aspiring and existing PMs with at least ~3 years of experience. You don't need to code — you need to be willing to build.

You feel behind on AI
You use ChatGPT daily but have never built an AI product, and you don't know where to start.
There's AI on your roadmap
You want to lead the AI work at your company — not just watch engineers make the calls.
You need proof of work
You're eyeing an AI PM role and need something credible — a shipped product and real frameworks — to show in interviews.
You already work on AI
You've picked up knowledge haphazardly. The frameworks surface blind spots even for experienced practitioners — and you've likely never built one yourself.

The price? The waitlist sees it first.

The lowest price of the entire launch is reserved for waitlist members — revealed the moment the cart opens on 1 October, before it goes public.

Waitlist · Early Bird
Lock the lowest price
of the launch

Cohorts this small sell out from the waitlist. Join now and when the cart opens on 1 October you get the link first — at the early-bird price that only goes up from there. A past cohort's fee was reimbursed many times over by what students built and where it took their careers.

  • 6 live sessions with Sid — max 35 in the room
  • A shipped AI product at a real URL by Demo Day
  • 4 proprietary frameworks + all templates and pre-reads
  • Lifetime access — recordings + the cohort community, forever
  • One month of Claude Code / Lovable covered + an OpenRouter key
Join the waitlist →

Free to join. Cart opens 1 October · Cohort starts 10 October.

Everything else, answered.

Do I need to know how to code?
No. The course uses vibe-coding tools — you describe what you want in plain English and the tool builds it. You manage product direction, quality, and testing. Being comfortable reading code helps, but you'll never have to write it.
When does the cart open and the cohort start?
The cart opens 1 October to 35 seats. Waitlist members get the link first. The cohort starts 10 October and runs 6 weeks.
What exactly does the waitlist get me?
Three things: first access to the cart before it's public, the lowest (early-bird) price of the launch, and every detail — full curriculum, behind-the-scenes on how Cohort 3 is being built, and a free framework or two before the cart opens. Joining is free and there's no obligation to enroll.
How much does it cost?
The waitlist locks the early-bird price, revealed when the cart opens on 1 October. Joining the waitlist is free — you'll see the number before anyone else and decide then.
How much time should I expect to commit?
Roughly 4–6 hours a week: ~1.5–2 hours live, 30–60 min of pre-reads, and 2–3 hours of building. The build weeks are the most intensive. Sessions are recorded, so you can catch up if you miss one.
What time zones do the live sessions run in?
Past cohorts ran sessions that worked across IST, GMT, and EST/PST. Final scheduling for Cohort 3 is confirmed as enrollment closes — timezone preferences are collected at signup, and every session is recorded either way.
Do I need a product idea before I start?
No, but it helps. There's a structured ideation exercise to find a buildable idea — a problem you have, a narrow user, a clear input and output. If you already have one, you'll pressure-test it against the 5-Gate framework.
What will I actually have to show for it?
A live, deployed AI product at a real URL; a completed AI-First PRD and Eval Framework; a 2–3 minute demo video for job applications; and the frameworks (7 Questions, 6 AI Patterns, and more) you can apply at work immediately.
Is there a refund policy?
Refund terms are shared at enrollment, when the cart opens. Waitlist members see everything — including the refund policy — before deciding.
I have a question that isn't here.
Fastest way is to message Sid directly on WhatsApp — he reads and replies himself. Or email sid@justanotherpm.com.
S
Sid Arora
Head of Product, Gen AI & Agentic Solutions · Yelp

Two years ago I started building AI products in production. Agents, orchestrators, MCP, the performance trade-offs that aren't in any tutorial — I had to figure all of it out the hard way. Nobody taught me. I pieced it together by doing.

I built this course because that shouldn't take months. The right reps, in the right order, with someone who's actually shipped AI standing next to you — that's what this is. Two cohorts and 80+ PMs later, the pattern is clear: the people who build one real thing stop feeling behind.

Cohort 3 is 6 focused weeks. Same spine, sharpened for what's shipping right now. Join the waitlist and you'll see every detail — and the best price — before anyone else.

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PMs taught, live
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In product

The shift isn't slowing down.
Build one real thing.

Join the waitlist. Get first access to 35 seats, the lowest price of the launch, and every detail as Cohort 3 comes together.

Free to join · Cart opens 1 October · Cohort starts 10 October

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